Family First is hiring a
Marketing Data & Tracking Specialist

Position Overview

Primary Responsibilities

Tracking & Tag Management

• Implement, maintain, and QA pixels, tags, and triggers in Google Tag Manager (GTM) across all Family First brand properties
• Set up and troubleshoot event tracking for key user interactions, including form submissions, clicks, video views, and page engagement
• Manage and audit the GTM container to ensure tracking hygiene, consistency, and documentation

Data Pipelines & Integrations

• Connect and maintain data pipelines between marketing tools, ad platforms, CRM (HubSpot), and reporting dashboards (Google Data Studio)
• Support UTM strategy and enforce campaign tagging standards to ensure clean, consistent attribution data
• Identify and resolve pipeline breaks, data delays, or integration issues in a timely manner

Conversion Event Setup

• Configure and maintain conversion events across social and paid platforms
• Set up key events to track engagement on landing pages, enhanced conversions and server-side signals where applicable to improve attribution accuracy
• Monitor conversion event health and proactively flag discrepancies or data gaps

Support Google Analytics 4 (GA4) Implementation

• Own the day-to-day administration of GA4 across Family First brand properties
• Maintain property structure, event configurations, custom dimensions, and metric definitions
• Ensure data integrity by auditing event parameters, channel groupings, and attribution settings
• Build and maintain standard reporting views and explorations to support campaign and content analysis

Required Qualifications

• 2-4 years of experience in marketing operations, analytics, or digital tracking
• Hands-on experience with Google Tag Manager (GTM), including debugging via Preview mode
• Working knowledge of Google Analytics 4 (GA4), including event configuration and reporting
• Familiarity with conversion tracking in Meta Ads Manager and Google Ads
• Understanding of data layer concepts and how event data flows from websites to analytics platforms
• Strong attention to detail and ability to troubleshoot data quality issues
• Ability to work independently and manage multiple projects simultaneously

Preferred Qualifications

• Familiarity with Google Data Studio for building and maintaining dashboards
• Knowledge of html, JavaScript or regex for advanced GTM configurations
• Experience in a nonprofit or mission-driven organization
• Google Analytics 4 or Google Tag Manager certifications
• LOCATION: Tampa, FL - Hybrid (in office 2 days/week in Westshore area) or Outside of Tampa - Remote